|
| |
Greg Bennett
  
For almost 40 years Samick has manufactured product for the leading
brand names in the guitar business. In the process we learned a great deal about
not only what goes into a great guitar, but how to produce it at an affordable
price. We also realized that the ability to produce a quality product at an
affordable price was only half the equation. There needed to be an all out
effort to develop a powerful new identity for the product and our company.
We needed an entirely new line. Corporate makeovers of this magnitude have been
done in the car industry with brands like Jaguar, Chrysler, and Mazda but never
before in the guitar business. For this enormous task we called on Greg Bennett,
an industry marketing and design veteran of almost 30 years. Greg's experience
in high level marketing positions with the industries leading manufacturers and
retailers coupled, with a formal design and performance background, made him
uniquely qualified. The challenge was to take the majority of credible design or
style categories and design product that in effect paid tribute to the original
designs while creating a new and unique perspective.
Players want to have something special or unique, but they want it to have a
familiar feel. Because of the sheer scope of the project (148 models grouped
into 48 series), there needed to be an intense point of view in order to create
a sense of continuity across the entire line. The designs were conceptualized,
designed and refined in Greg's studio in Nashville. Once the designs were
completed, the challenge shifted to sourcing and manufacturing. Professional
caliber electronics and hardware as well as distinctive tone woods were sourced
from exotic locations over the entire globe. Ovangkohl and ebony from Africa,
rosewood from India and rock maple from north America. Pickups from Duncan,
Fishman and L.R. Baggs. Tuners by Grover and bridges by Wilkinson. We also
performed a complete upgrade in wiring and onboard electronics. The acoustic
guitars also received a thorough structural overhaul. Finally the instruments
are set up and inspected in our Southern California facility before going out to
the player.
This has truly been a labor of love for both Greg and the people at
Samick.
|
![[Company Logo Image]](_borders/mtlogo_c.jpg)
